Keller Schroeder Positive Impacts

Keller Schroeder was already involved in a wide range of charitable, volunteer, and community-focused programs, but those efforts did not have a single visual identity connecting them. I developed the Positive Impacts brand identity system, including the primary logo, secondary marks, supporting iconography, color palette, typography, and style guide to provide a stronger way to communicate and celebrate the organization’s give-back efforts internally and externally. I designed the system to be flexible and easy to apply across a wide range of uses, from social media graphics and apparel placements to event signage and community outreach materials.